Economist War Support

In your cover article, "Next Stop Iran?" (Feb. 10, 2007), it is reassuring that your position on a potential US attack against Iran is conscientious:  Caution.  

What about 'last time'?

In your courageous mea culpa-cum-justification since losing the true religion along the way, we are informed ad inf. that The Economist supported the US invasion of a sovereign country to destroy both non existent weapons of mass destruction (WMD) and fudged "terrorist" connections.  When the first two banalities dried up and blew away, the Neo Con-Fundamentalist crusade to reform America's ex ally, bad man Saddam and his country, somehow also received your magazine's support.


"This newspaper supported America's invasion of Iraq. We believed, erroneously, that Saddam Hussein was working to acquire nuclear weapons. And we judged that the world should not allow a mass-murderer to gather such lethal power in his hands. In the case of Iran, the balance of risks points, though only just, in the other direction."


Everyone makes mistakes.   But on such a scale?   I am a long time admirer of The Economist.   However, your reputation has suffered irreparable harm from your impetuous rush to join the fray.    It is only slightly pardonable because this is not a trait with which you are normally associated.    I suggest at least caution, if not better judgement the next time you seek to influence the world.    Well before the planes flew, too many of us saw what you apparently did not.   Too many of us recognized the hype on TV.  Too many understood, if not the game below the surface, that there WAS one- that we should not call into serious question your editorial judgement.   Kindly do your readership a favor:   Drop further references to your excuses for supporting the worst judgement of the worst leader of the free world in our lifetime.   Thank you.

Bob Beadle

Peninsula de Marau, Bahia

Brazil

www.maraupeninsula.com


Crocs® Off the Tracks

Crocs® are trying hard to link to sailing imagery, part of their origins. Beating a dead horse, they have added boat shoe tops. Instead of linking directly to sailing to consolidate the authentic image they own. Besides, all that leather is absurd, absolutely unnecessary.

I think Croc®'s are gonna blow up. Ive just received the latest catalog. Instead of sticking to promotion of what they do best
using the Beach VBall Tour, etc, they are expanding through line extension, with all sorts of very conventional model adaptations. Line extension is a temptation, but always risky. Almost always falls flat on its face. Crocs® may be driven by fear of the knockoffs. Fear makes for mistakes. There are plenty of clones at super low price points already. Making Croc® girlie shoes wont fend them off.

Crocs® must be thinking: more models, more volume, more shelfspace in stores, more chance to block copies that don't offer the range. And just abandon cheapo outlets to the Chinese.

Major error. Facing the clones, image is way more important than price.

Although the marketing strategy is easy to understand, it is desperate. Worse, it dilutes the Crocs® 'message'. It will rob them of their unique caché if they try to be all things to all people, as the latest catalog suggests.

They're also still selling direct to retailers, instead of careful brand management through exclusive national distributors who know their markets. Retailers are whores. "Kindly whores", as Hans Diesundtot put it.

Game, Set....


Game Over: Thirty-Six Sure-Fire Signs That Your Empire Is Crumbling
by David Michael Green

 

So. You've built yourself an empire, eh?

Well, bully for you!

What's next, you ask? Well, now you've got to do what everybody does when they have an empire, of course. You've got to worry about it falling apart, mate!

But how to tell for sure? Let me see if I can be helpful. Here are some rules of thumb to keep in mind, thirty-six sure-fire indicators that your empire is falling apart:

You know your empire's crumbling when the folks who are gearing up their empire to replace yours start blowing up satellites in space. And then they don't bother to return your phone calls when you ring up to ask why.

You know your empire's crumbling when those same folks are cutting deals left, right and center across Asia, Latin America and Africa, while you, your lousy terms, and your arrogant attitude are no longer welcome.

You know your empire's crumbling when you're spending your grandchildren's money like a drunken sailor, and letting your soon-to-be rivals finance your little splurge (i.e., letting them own your country).

You know your empire's crumbling when it's considered an achievement to pretend that you've halved the rate at which you're adding to the massive mountain of debt you've already accumulated.

You know your empire's crumbling when you weaken your currency until it looks as anemic as a Paris runway model, and you're still setting record trade deficits. (Hint: Because you're not making anything anymore.)

You know your empire's crumbling when "the little brown ones" (thank you George H.W. Bush – certainly not me – for that lovely expression) in country after country of "your backyard" blow you off and proudly elect anti-imperialist leftist governments.

You know your empire's crumbling when you can't topple those governments and replace them with nice puppet regimes – like in the good old days – even if you wanted to. And you badly want to.

You know your empire's crumbling when one of their leaders comes to the United Nations and makes fun of your emperor, calling him the devil, and joking about smelling sulphur where he just stood. And though a few folks cringe, everybody laughs.

You know your empire's crumbling when just about your entire military land force is tied up in a worse-than-useless war launched on the basis of complete fabrications, that every day is actually making you less – not more – secure from external threat.

You know your empire's crumbling when almost half the soldiers in that war are high-paid mercenaries, and you don't dare institute a draft.

You know your empire's crumbling when you send soldiers into war with two weeks training and a lack of armor, and then you keep them there for three, four and five rotations.

You know your empire's crumbling when a member of the Axis of Evil can test missiles and explode nuclear warheads, and all you can do about it is mumble some pathetic warnings about how they better not do that again or there will be consequences.

You know your empire's crumbling when you even think that there is an Axis of Evil.

You know your empire's crumbling when a rag-tag military hodge-podge of irregulars has you pinned down in an endless fight you can't win, but also can't lose.

You know your empire's crumbling when you're too dumb to even ban Humvees as a first step toward ending your dependency on a foreign-owned crucial resource.

You know your empire's crumbling when you trade your prior moral leadership on human rights issues for global disgust at your torture, 'extraordinary rendition' (a.k.a. kidnaping for torture) and the dismantling of nine centuries worth of civil liberties progress.

You know your empire's crumbling when you blow off international law that you once helped create, and undermine the institutions of international governance that you once helped build.

You know your empire's crumbling when opinion polls confirm that every month you're more and more despised throughout the world.

You know your empire's crumbling when you can't even pull off the hanging of a tin-pot murderous former dictator without turning him into a hero.

You know your empire's crumbling when you're the richest country in the world, but nearly 50 million of your people don't have basic health care coverage.

You know your empire's crumbling when the World Health Organization ranks your healthcare system 37th 'best' in the world, just above Slovenia, and just below Costa Rica. (And far below Colombia, Cyprus, Saudi Arabia and Morocco.)

You know your empire's crumbling when instead of making it easier for citizens to obtain a higher education, you're making it harder and more expensive.

You know your empire's crumbling when your government gives tax breaks to industries as a reward for exporting your jobs elsewhere.

You know your empire's crumbling when the so-called 'opposition' party can't even turn that obscenity into a viable campaign theme and use it to clobber the worst emperor in your history.

You know your empire's crumbling when your middle class has been stagnant for three decades, while the wealth of the hyper-rich continues to climb through the roof.

You know your empire's crumbling when your reaction to that is to exacerbate the problem by enacting tax policies that massively increase further still the gap between the rich and the rest.

You know your empire's crumbling when the predatory class has taken over your government and is stripping the country of everything not bolted down to the floor. And then it sells the floor itself, as well, to your rivals.

You know your empire's crumbling when you're spending tens of billions of dollars you don't own on new nuclear warheads and space weapons that don't work, to be used against an enemy you don't have.

You know your empire's crumbling when one of your cities drowns and your government does next to nothing before, during and after.

You know your empire's crumbling when a massive environmental nightmare is looming around the corner, and your emperor not only ignores it, but claims it isn't real while taking steps to exacerbate it.

You know your empire's crumbling when your emperor is warned by a CIA briefer of an imminent terrorist attack of vast proportions, and responds by remaining on vacation and dismissing the briefer with the words: "All right. You've covered your ass, now."

You know your empire's crumbling when the same emperor drops everything to fly across the country from his vacation home in order to sign a bill intervening on the wrong side of a personal medical drama involving a single family.

You know your empire's crumbling when gays and immigrants are used as diversionary issues to keep people from thinking about the pillaging of their country and their wallets actually taking place. And it works.

You know your empire's crumbling when people are getting more religious and less scientific, not the other way around.

You know your empire's crumbling when your political leaders start to be chosen by dynastic rules of succession.

And you especially know your empire's crumbling when the most idiotic child of one of the least accomplished leaders in its history is not only crowned as the next emperor, but is even revered for a time by most of the public as a great one.

Rome? Britain? Spain?

At this rate we'll be lucky to end up like Belgium.